College football GMs have a long to-do list — including addressing legal risks

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College football GMs have a long to-do list — including addressing legal risks

August 11, 2025

United States
United States
United States
Sports Business Journal

As college athletics continues to evolve, institutions are forced to navigate unprecedented changes. In their article published by Sports Business Journal, Eversheds Sutherland attorneys Anthony Del Giudice and Kamryn Alexander explore the emerging role of football program general managers (GMs) and the legal risks institutions must manage to stay competitive and compliant.

The article outlines the heightened risks resulting from mostly non-lawyer GMs being a natural point person for student-athlete questions. The piece also offers practical safeguards institutions can implement to reduce risk and empower their staff, including:

  • Establishing clear internal controls around student-athlete payment
  • Defining institutional roles in third-party NIL arrangements
  • Training GMs and staff on evolving regulations
  • Including protective language in NIL agreements

The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer.

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Key contacts

anthonydelgiudice@eversheds-sutherland.com

Anthony J. Del Giudice

Partner

United States

kamrynalexander@eversheds-sutherland.com

Kamryn M. Alexander

Senior Associate

Atlanta, United States

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