EU: Empowering Consumers for the Green Transition Directive
EU: Empowering Consumers for the Green Transition Directive
Executive Compliance Guide
April 01, 2026
Global
Global
Global
The Empowering Consumers for the Green Transition (ECGT) Directive strengthens EU rules on environmental marketing and product information, aiming to eliminate greenwashing and improve transparency for consumers.
Ahead of its September 2026 application, the ECGT introduces:
Tighter requirements for environmental claims
Stricter rules for sustainability labels
Expanded consumer information obligations
New prohibited practices
Enhanced enforcement and tougher penalties
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