Booming Annuity Sales Put Advisors In Regulators' Crosshairs

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Booming Annuity Sales Put Advisors In Regulators' Crosshairs

August 05, 2026

United States
United States
United States
Financial Advisor

As annuity sales boom, financial advisors face growing pressure to document why their recommendations in this market serve their clients’ best interest.

In a new Financial Advisor article, partners Brian Rubin and Issa Hanna discuss the growing SEC and FINRA scrutiny surrounding annuity recommendations.

Brian notes that, as the SEC and FINRA conduct annuities investigations more frequently, advisors are asked to demonstrate and document why annuity recommendations are in clients’ best interest. Issa adds insights on how firms can keep client needs in mind when evaluating whether to include an annuity in a brokerage or advisory account.

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Key contacts

brianrubin@eversheds-sutherland.com

Brian L. Rubin

Partner

Washington, DC, United States

issahanna@eversheds-sutherland.com

Issa J. Hanna

Partner

New York, United States

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