Sports has grown at a phenomenal rate in recent years, into an ever-more global, diverse and complex industry, worth more than 3% of world trade. With this historic expansion comes a unique and exciting array of opportunities.
Our experienced attorneys work for some of the biggest names, teams and tournaments in international sports, including the Olympics, NFL, NBA and the FIFA World Cup. We have handled some of the most prominent sports law projects and cases around the world, helping establish agenda-setting precedents, protect global superstars and forge sponsorship and licensing deals worth hundreds of millions of dollars.
Areas such as technological advances in content distribution, sports betting and smart venues, the ever-increasing scope of sponsorship agreements, player contracts and real estate development are throwing up a host of new legal and business questions. To answer them, and to achieve your objectives, you need a legal team with deep industry knowledge, multidisciplinary experience and a strong network of relationships throughout the sports world.
That's where we come in. With leading sports lawyers in the US, UK, Europe, Middle East, and Asia, we have a presence on the ground in some of the world's major sporting hubs. Our attorneys regularly advise on a wide range of corporate, transactional, commercial and regulatory matters related to the operation and sale of professional franchises, sponsorships, NIL (name, image and likeness) and other issues at the center of the transformational changes to college athletics in the US, NFTs and sports betting and investment, among others.
Off the field, we work on diverse legal and business issues ranging from corporate counsel, media, anti-doping, human resources, disputes and tax, to structuring utility deals for your real estate venues.
Wherever you are in the world and whatever the sport you're involved with, we look forward to becoming part of your team.
Our lawyers are experienced in all aspects of international sports law, and work with the biggest and best in global sports. Our experience includes the following:
- advising the public entity responsible for delivering all infrastructure, planning and operations for the 2022 FIFA World Cup™
- represented a web services provider in its first ever sports betting partnership with MGM, adding sports betting capability to the largest fantasy sports platform in the world
- advising an international sports federation, comprised of more than 125 national member federations affiliated through six regional associations, on a myriad of corporate and commercial matters, employment law and served as the Official Legal Services Partner of their World Cup in 2021
- drafting and negating a worldwide sponsoring agreement between a global designer and manufacturer of athletic goods and an international racing organization
- representing a professional American football team in several commercial matters, including the first ever Covid-19 “mask-free” NFL program with Clear, a sponsorship agreement with an energy company and all energy matters related to Allegiant Stadium and the Practice Facility
- representing one of the most valuable British sports teams on IT and commercial contracting relationships and in licensing its copyrighted contents to a giant Chinese video sharing website; and launching an official Chinese app via various social media platforms and other channels like app stores in China
- representing an NBA athlete and his investment firm in its acquisition of a minority stake in an MLS soccer team and in the acquisition and sale of a minority stake in a global sports company
- achieving favorable outcomes for stadium owners in challenges to nearly $600 million in public financing for the construction of two new US professional sports stadiums in Atlanta
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